Reasons for social media engagement

We may accurately convey a message to our audience; however, the message will be discussed online. It’s the discussions among friends and peers that will provide the credibility.

• 100% of the message control is impossible in today’s world
• Trust is shifting towards consumers’ peers
• We need to improve the quality of the healthcare information on the Internet to remain credible by the consumer
• Transparency and less control over the message = greater credibility.