1) Choose the right thing to do for your customers...
- Put them first and invest in their trust.
- Continue to advertise, promote and share.
- Keep your Web site (and staff) fresh...
When consumers are ready to make a purchase or decision, they will think of you.
2) Don't add more to the plate.
- Focus the limited resources you have on an initiative that has value for the customer.
- Take the time to think about the audience, impact and expectations of both consumers and stakeholders.
- Meetings should be used to create an idea, solve a problem, review/revise a strategy.
3) Build new synergies and a larger alliance.
- Enlist colleagues, associates and nearby resources and make them your new partner.
- Find ways to innovate with new processes or develop new initiatives as a joint venture.
- Think of the means to distribute the message when developing one.
