Three guiding principles for better results

1) Choose the right thing to do for your customers... 

• Put them first and invest in their trust. 
  
• Continue to advertise, promote and share.
  
• Keep your Web site (and staff) fresh...

When consumers are ready to make a purchase or decision, they will think of you.

2) Don't add more to the plate. 

• Focus the limited resources you have on an initiative that has value for the customer.
  
• Take the time to think about the audience, impact and expectations of both consumers and stakeholders.
  
• Meetings should be used to create an idea, solve a problem, review/revise a strategy.

3) Build new synergies and a larger alliance. 

• Enlist colleagues, associates and nearby resources and make them your new partner.
  
•  Find ways to innovate with new processes or develop new initiatives as a joint venture.
• Think of the means to distribute the message when developing one.