It seems that the current economic environment is not helping people think outside the box. Here are some quick tips to help marketing professionals be successful by thinking differently.
1) Choose the right thing to do for your customers. Put them first and invest in their trust. Not advertising or not building a Web site can put you further away from them when they are ready to make a purchase or decision.
2) Don't add more to the plate. Focus the limited resources you have on an initiative that has value for the customer. Take the time to think about the audience, impact and expectations of both consumers and the stakeholders.
3) Build new synergies and a larger alliance. Enlist colleagues, associates and nearby resources and make them your new partner. Find ways to innovate with new processes or develop new initiatives as a joint venture.
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1 comment:
Seems the binding concept is a bias toward action...with increased emphasis on the right action.
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