Lesson: Prioritizing Web site initiatives
- Work backwards - Establish business results
- Stakeholder involvement and input
- Front line salespeople involvement and input
- Sampling of customer involvement and input
- Create a wish list of deliverables for the site
- Determine based on time, scope and budget
- Assign one person to project manage
- Build measurable results into the equation
- Prototype, test and refine
- Promote and reward usage
- Measure and improve
